Live Chat
Home > What is matcha
green tea?
> Matcha FAQs
How long are you in business?
Koyu Matcha sold its first tin in May 2008. Since then we've grown to over 160 different stockists in 3 different countries and are chosen by prestigious retailers such as Planet Organic and Wholefoods Market. They trust us and our quality. You can too.
What countries do you deliver to?
We deliver pretty much worldwide. If there is any reason we feel we cannot guarantee delivery to where you are, we will contact you directly and refund you your purchase.
How many times a day can I take matcha?
If you're using our tinned teas, we would recommend no more than 3 times a day. As matcha gives an energy boost of up to 6 hours for some people, once a day is fine for most people who wish to maintain their health. For some conditions such as chronic fatigue or to help with weightloss, we would recommend twice a day. Our matcha latte blend has less than 1g per serving so can be enjoyed 3-4 times a day.
When is the best time to take it?
We would recommend matcha be taken about an hour after eating, so mid morning and mid-afternoon are good times to get you going and keep you perked. We generally don't recommend matcha neat first thing in the morning as some may find it a little strong, so if you do need it first thing, try mixing with a smoothie or some orange juice.
Will matcha keep me awake?
As a general rule, people tend to sleep better when consuming matcha regularly due to the feelgood and calming effects of L-Theanine. Many report better sleep, less anxiety and waking up refreshed and positive after drinking matcha. For some who are very sensitive to caffeine, you may wish to use your own tried and tested "not after 4pm " rule that you apply to all coffee and tea beverages.
How much caffeine is in Koyu matcha?
Theres around 30mg of caffeine per half teaspoon of matcha. That's about one third of drip coffee. However matcha caffeine is absorbed into the system at a much slower rate than coffee, and L-theanine counteracts caffeines over-stimulating qualities. Matcha is therefore a much more steady and slow release of caffeine compared to coffee. Many of our customers have expressed surprise and delight at how gentle matcha's energy is. Some of our regular customers are so sensitive to caffeine that they develop migraines from anything caffeinated, yet they are able to drink matcha with no ill effects whatsoever.
Can I get a decaffeinated matcha?
In a word, no. Caffeine is an integral part of the tea leave's chemistry. Due to matcha's powder form you cannot separate it as you would with regular tea leaves. Decaf green tea is achievable by either harsh chemical processes which are damaging to the teas quality. The other option for minimizing caffeine intake is steeping the tea leaves to extract most of the caffeine and throwing away the first steeping. Unfortunately you also throw away much of the beneficial nutrients in the process. Neither of these processes are an option with matcha. Nor are they necessary given matcha's calm slow release caffeine. If you are determined to find a caffeine free green tea, go with Kuki-cha, the Japanese twig tea.
I've seen cheap matcha in shops. Isn't this as good?
Almost certainly no. Due to the complexity of its cultivation, blending and grinding, matcha is much more expensive than regular green tea. As only the best part of the plant is used, the amount of the tea plant suitable for matcha is also very limited. You can take shortcuts by using the older leaves, by including the stems and veins to bulk up the volume at the cost of quality. Air-pulverising the tea leaves will further rob the tea of its nutritional benefits. This can usually be seen by the dull Khaki colour of the matcha. As our customers have said to us "We've tried others but they just don't have the same effect as Koyu". While these cheaper versions aren't entirely devoid of all benefit, they are highly unlikely to give the calm sustained energy that only top quality Japanese matcha can. You can't drink vinegar and hope it will have the effect of champagne.
Why is matcha relatively expensive compared to other green teas?
Matcha is expensive. Like Manuka honey or very fine wines, there's a limited supply of it and a large demand. Like fine wine, the cultivation and creation of matcha tea is very time and labour intensive. A quick example – it takes 10 years to learn the craft of maintining the grinding stones that mill the tea leaves into powder. Also, not all tea can become top class matcha, generally only the finest youngest leaves are good enough. The higher the concentration of these, the higher the grade and the higher the price. Cheaper grades use older leaves or can use veins and stems leading to lower nutritional content and less health benefits. Good quality matcha is usually "reassuringly expensive". If it seems like a steal, its because its cheap, low grade and inferior product. As a simple rule we say, buy the matcha which gives you the benefits, not saves you money.
I want to cut down on coffee. Will matcha help me do that?
We have a whole page dedicated to that. Why don't you check it out?
How long will my tin of matcha last?
½ tsp taken once a day, matcha should last up to 6 weeks. If you wish to up the dosage or its regularity then this will be less. As a general rule, its good to go through one tin per month.
How long is the shelf-life?
Our shelf-life is at the bottom of the tin – usually a year from the time it is powdered and packaged.
Once opened matcha will stay fresh for up to 6 months provided its kept away from light heat and moisture
How should I store matcha?
All matcha is best stored in the fridge away from strong smells. Shut your tin tightly and you will preserve that wonderful green colour and taste for longer.
Whats the best way to consume matcha?
Studies have shown that adding citric or ascorbic acid to your green tea increases the amount of nutrients absorbed by up to 5 times. Therefore, we recommend mixing your matcha with orange juice, or fresh lemon juice. For those that like their matcha unadulterated, popping a Vitamin C tablet is the best option.
Purely from a taste perspective, consuming something sweet beforehand will give a wonderful balance to your matcha experience.
Do I need special utensils to mix matcha with?
Not at all. As matcha is a very fine powder it needs to be dispersed well, so it cannot simply be mixed into water or it will clump up as with cornstarch. Therefore you need either a bamboo whisk or electric frother to whisk. It can be added directly to smoothies, without pre-whisking. The easiest way of all is detailed in our quick and easy matcha page – unscrew a bottle of hot water or fruit juice, spoon in your matcha, close the cap and shake vigorously as with a cocktail. Matcha in 10 seconds!
What should I not mix matcha with?
Boiling water! It will kill the nutrients in the delicate powder and render the matcha dark, bitter and ineffective.
As matcha is such a powerful energiser on its own, we also recommend you do not combine it with full doses of wheatgrass, ginseng, etc. Either alternate the time you take these or reduce the dosage of each.
How is matcha different from regular green tea?
Check out our page on Matcha Vs Green Tea.
Where is your matcha from?
Our matcha, like all true matcha is from Japan. We have sourced Japan's best suppliers who are committed to the highest standards of quality, safety and taste. They have been certified and independently tested for organic standards and food safety. The teafields from which our matcha comes are located in Kagoshima, on the island of Kyushu, 1000 km southwest of Tokyo
Is your matcha Organic?
Yes, it has been certified organic by the IMO in Switzerland, the USDA and JAS in Japan.
I own a business and I'd like to stock your product. What should I do?
Just pick up the phone and call us on the numbers below. We'd be delighted to hear from you.